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 AN ANALYSIS OF CRISTIANO RONALDO’S TRANSFER TO AL-NASSR

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Ronaldo gives transfer demand to Al Nassr, wants club to buy 'best friend' | Football News - Hindustan Times

ABSTRACT

The purpose of this research is to give a media analysis focused on revealing the reasons for Cristiano Ronaldo’s departure from the Al-Nasr club that are less well known. This research intends to provide insight into the motives that led to this momentous decision by conducting an exploration of global media and perspectives around the transfer. This study tries to provide insights into the elements that affected Ronaldo’s departure from Al-Nasr by analyzing the discourse that was presented in the media. Some of these factors may not be commonly known or addressed. This research makes a contribution to a more in-depth understanding of Ronaldo’s relocation and the ramifications it has for the sporting scene by conducting an exhaustive examination of the narratives presented in the media.

 

Through an examination of the media as well as primary research that is based on questionnaires, this paper investigates the reasons for Cristiano Ronaldo’s departure from the Al-Nasr club that are less well known. By conducting an analysis of the diverse coverage and points of view surrounding the relocation from one location to another around the world, this research offers light on the various factors that motivated this momentous choice. According to the findings, Ronaldo’s decision to leave Al-Nasr can be explained by a mix of financial concerns, lifestyle reasons, and strategic considerations. This was a factor in Ronaldo’s decision to leave the club. Through a thorough examination of tales from the media and replies to questionnaires, this research offers insightful new perspectives into the complex and multifaceted nature of athlete transfers in the professional athletic industry.

TABLE OF CONTENT

Contents

ABSTRACT. v

TABLE OF CONTENT. vi

CHAPTER ONE. 1

INTRODUCTION.. 1

1.1        Background to the Study. 1

1.2        STATEMENT OF THE PROBLEM.. 2

1.3        RESEARCH OBJECTIVES. 4

1.4        RESEARCH QUESTIONS. 5

1.5        STATEMENT OF THE HYPOTHESES. 9

1.6        SCOPE OF THE STUDY.. 10

1.7        SIGNIFICANCE OF THE STUDY.. 11

1.8        DEFINITION OF TERMS. 12

1.9        SUMMARY.. 14

CHAPTER TWO.. 16

LITERATURE REVIEW.. 16

2.1 Introduction. 16

2.2 Literature Review.. 17

2.3 Media Coverage. 21

2.4 Motives 23

2.5 Personal Considerations: 24

2.6 Strategic Motivations for Al-Nasr Club: 25

2.7 Perceptions 27

2.8 Fans’ Perspectives: 27

2.9 Perceptions of Industry Experts: 28

2.9.1 Impact on Ronaldo’s Legacy: 29

2.9.2 Impact on the Reputation of Al-Nasr Club and the Footballing World. 29

2.10 Conclusion: 30

2.10.1 Cultural and Social Implications 30

2.10.2 Economic and Social Factors 32

2.11 Media Role. 33

2.12 Theoretical Framework. 34

2.12.1 Agenda Setting Theory. 34

2.12.2 Framing Theory. 36

2.12.3 Globalization theory. 38

2.12.4 Cultural Theory. 39

2.13 Summary. 40

CHAPTER THREE. 43

METHODOLOGY.. 43

3.1 INTRODUCTION.. 43

3.2 RESEARCH DESIGN.. 43

3.3 RESEARCH METHOD.. 45

3.4 POPULATION OF THE STUDY.. 47

3.5 SAMPLING PROCEDURES. 48

3.6 SAMPLE SIZE. 49

3.7 DATA GATHERING INSTRUMENT. 50

3.8 CONSTRUCT AND MEASURES. 50

3.9 Global Coverage: 51

3.10 DATA ANALYSIS METHOD.. 52

3.11 SUMMARY.. 54

4.1        Introduction. 55

4.2        Data Presentation and Analysis 57

4.3 Further Study. 80

4.4 Summary. 81

CHAPTER FIVE. 83

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS. 83

5.1 Introduction. 83

5.2 Summary. 84

5.3 LIMITATIONS OF THE STUDY.. 87

5.4 Gaps in the Research: 88

5.5 Conclusion. 90

5.6 Recommendations 92

5.7 Suggestions for Further Studies 94

REFERENCES. 97

 

 

 

 

 

 

 

 

 

 

CHAPTER ONE

INTRODUCTION

1.1       Background to the Study

There are only a few athletes as well-known as Cristiano Ronaldo. He is widely regarded as one of the sport’s all-time greats and has won the Ballon d’Or five times. Ronaldo joined the Saudi Arabian professional football team Al-Nassr in September 2022. Fans and commentators had contrasting reactions to the decision. People have given Ronaldo mixed reviews for his decision to play in a league that is not as competitive as the European ones, with others praising him for taking on a new challenge. The transfer of Ronaldo to Al-Nassr was a huge deal in the footballing world. The move marked the debut of a global superstar in the Saudi Professional League. For Al-Nassr, who wanted to raise their profile and win over new listeners, this was a huge win. The media gave Ronaldo’s transfer a lot of attention. The shift was covered by newspapers, journals, and websites worldwide. The press was largely enthusiastic, with several commentators complimenting Ronaldo for his bravery in trying out a new league. several of the coverage, however, was less positive, with several commentators pointing out that the league Ronaldo is joining is not as strong as those in Europe.

There was much speculation and interest in the January 2023 transfer of Cristiano Ronaldo from Juventus to Al Nassr. There was a lot of talk in the media about what might happen after the transfer. There was a lot of speculation about the motivations behind the transfer and the potential outcomes for both the club and Ronaldo’s career. Al-Nassr was profoundly affected by the change. The club’s visibility grew, and they gained a slew of new followers. The relocation benefited the Saudi Professional League as well. The league became increasingly well-known and had greater coverage in international media. The transfer of Ronaldo to Al-Nassr was a huge deal in the footballing world. The Saudi Professional League, Al-Nassr, and international football were all profoundly affected.

1.2       STATEMENT OF THE PROBLEM

The January 2023 transfer of Cristiano Ronaldo to Al Nassr garnered widespread but superficial media attention. The media focused primarily on the transfer itself, ignoring the underlying reasons for Ronaldo’s decision, the potential influence on his career, and the significance of the move for international sports. This limited perspective necessitates a comprehensive analysis of Ronaldo’s departure from his previous club and the factors that influenced his transfer to Al Nassr. While the media lauded Ronaldo’s transfer to Al Nassr and his commitment to maintaining his status as a professional athlete, they failed to delve into the potential motivations behind this decision. Ronaldo’s shift could have been influenced by monetary incentives, decisions regarding lifestyle, competitive ambitions, marketing and brand exposure, garnering new fans, and enhancing team performance. However, these aspects were largely ignored by the media, resulting in a lack of in-depth understanding and analysis.

In addition, the media’s approach to reporting reflected a variety of perspectives. Some sources asserted that Ronaldo’s primary motivation was financial gain, implying that he was no longer committed to playing at a high level. This narrative oversimplifies the complexities of Ronaldo’s choice and ignores the multiplicity of factors that may have influenced his decision. Concerns were also raised regarding Al Nassr’s spending habits, with some media outlets questioning the club’s investment in youth programs and speculating that the club prioritized purchasing victories over developing talent. The extensive media coverage of Cristiano Ronaldo’s transfer to Al Nassr, fueled by his worldwide renown and success, demonstrated the global fascination with both Ronaldo and soccer. Nonetheless, it is evident that the media’s approach to reporting fell short of capturing the comprehensive reasons for his move beyond the surface level.

To acquire a deeper understanding of Ronaldo’s transfer to Al Nassr, it is necessary to investigate the underlying influences on his decision. Financial incentives, lifestyle choices, competitive aspirations, marketing and brand exposure, attracting new fans, and enhancing team performance comprise a complex web of factors that the media has failed to investigate exhaustively. By analyzing these factors, we can gain a more nuanced comprehension of Ronaldo’s motivations and shed light on the significance of his move for both himself and the football landscape as a whole. In light of the media’s superficial coverage, this study seeks to fill in the gaps by conducting a comprehensive analysis of the possible reasons behind Ronaldo’s departure from his previous club and subsequent transfer to Al Nassr. This study will contribute to a better comprehension of the transfer and its implications by examining the aforementioned factors and delving into the motivations that may have influenced Ronaldo’s choice. In addition, it will provide valuable insights into the role of the media in reporting on high-profile transfers, as well as the need for a deeper and more nuanced analysis than simple attention to detail.

This study aims to provide a more comprehensive comprehension of Ronaldo’s transfer and its significance by analyzing the media’s limited focus and exploring the unexplored dimensions of the transfer. In the end, the findings will contribute to a broader discussion on media coverage of football transfers and the need for in-depth analysis that transcends the media’s superficial narratives.

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