Abstract The study on marketing and profitability of Nasco Company Jos was carried out to examine the impact of marketing research on profitability. Marketing research is an indispensable part of marketing activity for manufacturing companies in Nigeria. However, commitment to… Read More
MARKETING OF CATERING SERVICES IN ENUGU STATE (A CASE STUDY OF MR. BIGG’S CATERING SERVICE OKPARA AVENUE ENUGU)
ABSTRACT This project work is on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case study. The main objective of this study include to determine whether customers are satisfied with… Read More
THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING
ABSTRACT The purpose of this study was to examine the impact of marketing research on decision making, marketing research is one of important factors that affect the decision making of any establishment. Some literature, effects of various marketing research… Read More
THE ROLE OF INFORMATION TECHNOLOGY IN MARKETING OF GOODS AND SERVICES IN NIGERIA
Abstract The role of information technology in marketing of goods and services in Nigeria information technology produces better means of living, since data are easily and comfortably conveyed through online. The introduction of information technology will have better prospect in… Read More
EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA
ABSTRACT The aim of this study is to examine and determine the effects of uniform pricing policy on the marketing of petroleum products in Nigeria. Data were collected form primary and secondary data. The major data collection instrument is the… Read More
