APPLICATION OF MARKETING CONCEPT IN GT BANK AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION

APPLICATION OF MARKETING CONCEPT IN GT BANK AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION ABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in… Read More

MARKETING RESEARCH AND PROFITABILITY OF NASCO COMPANY JOS

Abstract The study on marketing and profitability of Nasco Company Jos was carried out to examine the impact of marketing research on profitability. Marketing research is an indispensable part of marketing activity for manufacturing companies in Nigeria. However, commitment to… Read More

MARKETING OF CATERING SERVICES IN ENUGU STATE (A CASE STUDY OF MR. BIGG’S CATERING SERVICE OKPARA AVENUE ENUGU)

ABSTRACT This project work is on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case study. The main objective of this study include to determine whether customers are satisfied with… Read More