MARKETING RESEARCH AND PROFITABILITY OF NASCO COMPANY JOS

Abstract The study on marketing and profitability of Nasco Company Jos was carried out to examine the impact of marketing research on profitability. Marketing research is an indispensable part of marketing activity for manufacturing companies in Nigeria. However, commitment to… Read More

MARKETING OF CATERING SERVICES IN ENUGU STATE (A CASE STUDY OF MR. BIGG’S CATERING SERVICE OKPARA AVENUE ENUGU)

ABSTRACT This project work is on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case study. The main objective of this study include to determine whether customers are satisfied with… Read More

THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

ABSTRACT   The purpose of this study was to examine the impact of marketing research on decision making, marketing research is one of important factors that affect the decision making of any establishment. Some literature, effects of various marketing research… Read More