WOMEN’S PARTICIPATION IN COMMUNICATING PRIMARY HEALTHCARE POLICY

ABSTRACT This study set out to explore Women‟s Participation in Commmunicating Primary Health Care Policy in Zuru and Danko-Wasagu Local Government Areas of Kebbi State, with a view to assessing the extent of women‟s participation being that the extent of… Read More

VIOLENCE PORTRAYAL IN HOLLYWOOD AND IMPLICATIONS FOR YOUTHS‟ MORAL DEVELOPMENT: A READING OF “THE HOSTEL” AND “THE LAST HOUSE ON THE LEFT”

ABSTRACT The media plays a very powerful and influential role in the lives of youths anywhere in the world and it is sometimes referred to as the ‗third parent‘. Over sixty years of study has provided evidence that exposure to… Read More

THE INFLUENCE OF THE INTERNET ON INFORMATION ACQUISITION AMONG STUDENTS

 Abstract The use of the Internet in education is gradually gaining prominence in our higher educational institutions. As students are active users of the Internet, it is believed that they utilize the Internet for their academic pursuit. This study explores… Read More

TESTIMONIAL ADVERTISING AND CONSUMER BEHAVIOUR OF CHIEF ZEBRUDAYA’S CELEBRITY ROLE IN “ELEPHANT BLUE DETERGENT”ADVERT

ABSTRACT The study examined testimonial advertising and consumer behaviour of Chief Zebrudaya advert as a frame for analysis. Documentary methods of data collection as well as self – administered structured questionnaire were used to elicit information from the respondents. From… Read More

PARTICIPATORY COMMUNICATION AND WOMEN EMPOWERMENT

ABSTRACT This study is on Participatory Communication and Women Empowerment: A Critical study of life Rehabilitation Foundation for Womanhood inTungaCommunityMinna Niger State. The aim of the study is to appraise the process and nature of communication used by the foundation… Read More

COMMUNICATION IN AGRICULTURAL RESEARCH AND INNOVATION PROCESS

CHAPTER ONE GENERAL INTRODUCTION 1.0 Background to the study In an article on sustainability and technology transfer, Richard Wilk (1995), an American anthropologist, mentioned a file folder of materials that he had accumulated over several years. The file contained 25 separate… Read More

COMMUNICATION AND GOOD GOVERNANCE

ABSTRACT This study Communication and Good Governance in Ishielu Local Government Area of Ebonyi State‖ was carried out to examine the context of communication in governance of Ishielu Local Government area of Ebonyi state. The objectives are to validate the… Read More

COMMUNICATING CHANGE AND SOCIETAL VALUES IN SELECT NIGERIAN HOME MOVIES

ABSTRACT It is a widely accepted notion that Nollywood movies contain negative content such as drug addiction, armed robbery, sexual immorality, women and child abuse amongst others, which in effect elicit negative reaction from its viewers. These negative reactions often… Read More

ASSESSING PARTICIPATORY RESEARCH FOR EFFECTIVE DESIGN OF HEALTH COMMUNICATION

ABSTRACT The aim of this research is to determine the levels of participation in all the stages of the production of the radio programFlava. Health interventions are beginning to incorporate the use of audience participation in their research process although… Read More

AN APPRAISAL OF ELECTRONIC WALLET COMMUNICATION IN GROWTH ENHANCEMENT SUPPORT SCHEME OF AGRICULTURAL TRANSFORMATION AGENDA

ABSTRACT The study appraises the Electronic Wallet communication platform under the Growth Enhancement Support Scheme (GESS). The revolution in the media has greatly altered communication in all spheres of life including agriculture. The integration of the ICTs to some extent… Read More