TABLE OF CONTENT
Background to the study
Statement of Problem
Purpose of the Study
Significance of the study
Delimitation /scope of study
Limitation of Study
Review of Related Literature
Summary of Literature Review
RESEARCH DESIGN AND METHODOLOGY
Population of Study
Sample and Sampling Techniques
Validity of Instrument
Administration of the Instrument
Method of Data Analysis
DATA PRESENTATION AND ANALYSIS
Data presentation and Analysis
Discussion of Results
SUMMARY, CONCLUSION AND RECOMMENDATION
This study is on Listeners, usage pattern and preference of social media as a feedback mechanism for television programming in comparative study of Twitter and Facebook. The total population for the study is 200 staff of selected residents in Abuja. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made up civil servants, students, youths and elderly men were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies
- Background of the study
More than a century ago, communication between countries involved physical presence. Once, a reporter had to run as fast as possible back to the newsroom after interviewing and tried to beat the competition to print. With the advent of the digital age the role of the journalist changed.
The inception of information communication technology such as the internet has made it possible to find out about events without actually being there. Journalists can report news across the world over the internet. Throughout history, developments in technology and communication have gone hand-in-hand, and the latest technological developments such as the internet have resulted in the advancement of the science of communication to a new level. The process of human communication has evolved over the years, with many path-breaking inventions and discoveries heralding revolutions. In Nigeria television broadcasting listeners on the organization’s news and programmes. Alder Social Media Report, TV as now use social media to connect and engage users of the new media platforms. It has the highest followers on Twitter,Facebook, YouTube and Google plus. Effectively, the TV station now monitors and tracks the acceptability of its news and other programmes across the world through social media portals. In responding to this new development, TV has now created a Social Media Desk to cater for issues arising from the new media platforms. It has also devised a means of scrolling breaking news on one-line ticker beneath the mast head of the website. All these feats were achieved through the new media technology and empowerment of newset of Journalists to provide content on this platform. To many Broadcast Journalists and audience, the new media technology has revolutionized the TV broadcast landscape for goodand introduced many challenges for broadcast of news and programmes in its entirety. The advent of the 21st century technology has changed the television broadcasting techniques. The new media technologies have changed broadcasting in ways that may enhance its activity but may also pose threats as well. Some would argue that traditional TV channels maydisappear because of the Internet and social media The penchant for TV viewers stayingglue to TV sets and tuning Ultra High Voltage Frequency band ,UHF , have paved wayfor viewing and listening tonews and programmes broadcast through online live streamingon websites, podcast, logging on Twitter, Facebook, YouTube and RSS feeds among others on smart phones, ipads ,laptops and desktops. “Mobile Applications of these platforms are now downloaded on demand. Though, Internet was not available during the days of Marshall McLuhan in 1964 when he wrote in a review of the book, “Understanding the Media: The Extensions of Man”, his assertion was a pointer to the development of multimedia tools for news production. He referred to the media as a unique tool for socialization with this quote, ‘we shape our tools and thereafter the tools shaped us”.
In it, he came up with McLuhan Laws of the media based on the following assumptions, that media tools are phenomenon which are inevitable, universal and can be used simultaneously. Available statistics from the global digital report (2014) have added more impetus togrowing use of social media by media organizations globally. For example, Reuters Breaking news through the social media network accounted for 1.19 billion users. Over 727 million people uses Facebook daily, 260 billion view the Facebook page monthly. Out of this, 100million users access their Facebook page over mobile phones. It is remarkable that out of these figures from the Reuters Breaking news, 4.3 millions are Nigerians, an increased from400,000 in 1999.This accounted for a significant proportion of mobile web traffic in the country. Going by these figures, e-learning Africa, 2011 also report that Nigeria now maintains 4th position in Africa in the use of social media platforms. These numbers are increasing by the day. Lagos, Nigeria’s commercial centre, ranked among the best states with highest number of mobile phones, Blackberry devices and other social media accessories, as people used it to listen to news, monitor developments and contribute to current issues. On this background the researcher wants to investigate on Listeners, usage pattern and preference of social media as a feedback mechanism for television programming in comparative study of Twitter and Facebook
- STATEMENT OF THE PROBLEM
Social media have certainly changed the way journalists work, how stories are developed and disseminated. Social media or online journalism places far more power in the hands of the users allowing the reader to challenge the traditional role of information dissemination. Traditional media have been forced to adopt the new media from wider reach and accessibility
1.3 OBJECTIVE OF THE STUDY
The objectives of the study are;
- To ascertain the impact of social media on news reportage
- To examine the effect of social media reporting on the listenership of TV broadcasting
- To ascertain if there is any relationship between social media reporting and TV reportage
- To examine the role of social media in restructuring news reporting in Nigeria
- RESEARCH HYPOTHESES
For the successful completion of the study, the following research hypotheses were formulated by the researcher;
H0: there is no impact of social media on news reportage
H1: there is the impact of social media on news reportage
H02: there is no effect of social media reporting on the listenership of TV broadcasting
H2: there is effect of social media reporting on the listenership of TV broadcasting
- SIGNIFICANCE OF THE STUDY
This study will enable the stakeholders in the broadcasting industry to appreciate the contributions of social media platforms to television broadcast, evaluate its challenges and come up with new strategies to solve the unique problems of using social media platforms for broadcast in the 21st century. It will also serve as a reference to other researchers that will embark on this topic
- SCOPE AND LIMITATION OF THE STUDY
The scope of the study covers Listeners, usage pattern and preference of social media as a feedback mechanism for television programming in comparative study of Twitter and Facebook. The researcher encounters some constrain which limited the scope of the study;
- a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
- b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.
1.7 DEFINITION OF TERMS
Social Media: A group of internet-based applications that build on the ideological and technological foundations of web 2.0 and that allow the creation and exchange of user-generated content. (Kaplan and Haenlein, 2010).
Social Skills: Any skills facilitating interaction and communication with others. Social rules and relations are created, communicated and changed in verbal and nonverbal ways through a process called socialization.
This is a general terminology used for all broadcast content on radio, television and online .It could be news, interviews, documentaries, features, drama, music, or talk show among others. They are laced with text, audio and visuals as well as graphics.
News is information, records of events, activities and actions processed by professionals journalists for the purpose of informing, educating and entertainment on the conventional media platforms of radio, television, newspapers, magazines and journals as well as the new media channels online and real-time.
1.8 ORGANIZATION OF THE STUDY
This research work is organized in five chapters, for easy understanding, as follows
Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding. Chapter five gives summary, conclusion, and recommendations made of the study