SOCIOLINGUISTIC ANALYSIS OF THE LANGUAGE OF MARKET INTERACTION IN MUSHIN MARKET
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TABLE OF CONTENTS
Title Page
Title Page
Title Page
Declaration
Approval
Dedication
Acknowledgements
Tables of Contents
List of Tables
Abstract
CHAPTER ONE: INTRODUCTION
Background of the Study
Statement of Problem
Purpose of the Study
Significance of the Study-
Research questions
Delimitation of the Study
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Overview of Mushin Phonology
2.2 Conceptual Explanation of Language
2.3 Types of Dialect
2.4 Causes of linguistics variations
2.5 Linguistic Variations Variables
2.6 Language Standardization and Dialectical Identity
2.7 Advertising, Marketing And The Economic Influence
2.8 Culture and Language Issues in Marketing
2.9 Theoretical framework
2.9.1 Acts of Identity Theory Robert Le page
2.9.2 The Comparative Method (CM)
CHAPTER THREE: RESEARCH METHODS
Introduction
Research Design
Area of the Study
Population of the Study
Sample and Sampling Technique
Research Instrument
Validation of the Research Instrument
Reliability of the Instrument
Method of Data Analysis
CHAPTER FOUR: DATA PRESENTATION AND ANALYSES
Introduction – – – – – – – – –
Data Presentation, Analysis and Results – – –
Discussion of Findings – – – – – – –
CHAPTER FIVE: SUMMARY OF THE FINDINGS, CONCLUSION AND RECOMMENDATIONS
Introduction
Summary of the Major Findings
Conclusion
Recommendations
Area for further studies
References
Appendices
CHAPTER ONE
1.0 Introduction
1.0 Background of the Study
Language variation has remained a prominent theme in sociolinguistic enquiry by virtue of its centrality to the explication of the social context of language use. Since no speech community can be said to be completely homogenous, the fact of language variation remains a glaring reality as exemplified in everyday uses of language in different societies. Firth (1951: 78) had stressed the fact that language must be as varied as the groups who use it and the multiplicity of functions to which it is applied. Similarly, Coates (1990: 24) in delineating the domain of sociolinguistics as the social context of language use, argues that the study of language in its social context means crucially the study of linguistic variation.
Consequently, sociolinguistic studies have been largely characterized by the exploration of the systematic relationship between language and socio-cultural organization of speech communities. The basic assumption behind this is that speakers functioning as members of a particular speech community, and within the ambit of a particular culture, have internalized not only the rules of grammar but also the rules of appropriate speech usage. These rules which are broadly shared by other members of the speech community are applied daily in speech behaviour (Sankoff, 1989).
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