APPLICATION OF MARKETING CONCEPT IN GT BANK AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION

APPLICATION OF MARKETING CONCEPT IN GT BANK AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION ABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in… Read More

PRODUCTIVITY IMPACT OF DIVIDEND ON SHAREHOLDERS

ABSTRACT The impact of a firm’s dividend policy on the current price of its shares is a matter of concern, not only to the corporate officials who must set the policy, but to investors planning portfolios and to economists seeking… Read More

CUSTOMER RELATIONS PRACTICE AND PATRONAGE OF BANKS

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Communication is acknowledged all over the world as the most distinctive factor for human interaction. Over the years it has become needful for organization to relate with customers. Hitherto internet era in… Read More

EFFECTS OF FRAUD IN BANK SECTOR IN NIGERIA

ABSTRACT Frauds from the banking sector in Nigeria seems to have assumed a frightening dimension and to a large extent, the confidence the general public reposes in it, is put in jeopardy. The ability of banks to promote growth and… Read More

EFFECTS OF EXCHANGE RATE FLUCTUATION ON ECONOMIC GROWTH IN NIGERIA

ABSTRACT This research reviewed the issue of fluctuating exchange rate and its impact on export performance. This study investigated empirically the impact of variables such as gross domestic product (GDP), exchange rate fluctuation (EXCt) and foreign direct investment on export… Read More

DETERMINANT OF SAVINGS IN NIGERIA (1980-2009)

ABSTRACT This study examines the determinants of savings in Nigeria   between 1980 -2009, which will enable us to proffer solution for the improvement of savings in the economy, since it is an important component of the economic development of any country.… Read More

CUSTOMER SATISFACTION AND ITS IMPLICATION ON BANKS PERFORMANCE IN NIGERIA

ABSTRACT Satisfaction is the customer’s evaluation of a product or service in terms of whether that product or serve has met their needs and expectations. Happy and satisfied customers behave in a positive manner. However, almost every Nigerian banks encounters… Read More

THE IMPACT OF RECESSION ON THE NIGERIAN POPULACE; A CASE STUDY OF EDO STATE

ABSTRACT This study seeks to examine and analyzed the impact of the current economic recession in Nigeria on the masses, using the Federal University of Benin (UNIBEN) in Edo State as the case study. Five research questions and two hypotheses… Read More