APPLICATION OF MARKETING CONCEPT IN GT BANK AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION

APPLICATION OF MARKETING CONCEPT IN GT BANK AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION ABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in… Read More

AN EXAMINATION OF FIRE PREVENTION AND CONTROL STRATEGIES IN THE DESIGN OF A MULTI LEVEL MARKET

AN EXAMINATION OF FIRE PREVENTION AND CONTROL STRATEGIES IN THE DESIGN OF A MULTI LEVEL MARKET Account Details   ABSTRACT The occurrence of disasters and emergencies has increased in frequency and intensity in the last decade, especially recent times. Rapid… Read More

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHARMACEUTICALS LIMITED IN ENUGU)

ABSTRACT The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The… Read More

MARKETING RESEARCH AND PROFITABILITY OF NASCO COMPANY JOS

Abstract The study on marketing and profitability of Nasco Company Jos was carried out to examine the impact of marketing research on profitability. Marketing research is an indispensable part of marketing activity for manufacturing companies in Nigeria. However, commitment to… Read More

STOCK MANAGEMENT IN THE HOTEL INDUSTRY

ABSTRACT This research work tagged is intended to introduce the readers to the effective means of avoiding waste in their establishment and in order to avoid running under stock. An objective looks at stock management in the hotel, the activities… Read More

PROBLEMS AND PROSPECT OF POULTRY MEAT MARKETING AND PRODUCTION

Abstract The poultry industry serves as employment and a source of income to many people but for a long time, marketing has not been critically considered by most industry players as important aspect of the poultry business. All attention is… Read More

ECONOMIC ANALYSIS OF POULTRY MEAT MARKETING IN PORT-HARCOURT CITY OF RIVERS STATE

Abstract This study was aimed at analyzing the profitability of poultry meat marketing and the constraints limiting their operations in Port-Harcourt, Rivers State. The poultry farm business has emerged as the most commercialized and fastest expanding segment in the animal… Read More

IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIES (A CASE STUDY OF ZENIT BANK PLC

TABLE OF CONTENTS Title –       –       —     –       –       –       –       –       –       –       –       -i Approval –        –       –       –       –       –       –       –       –       –       –       -ii Dedication –     –       –       –       –       –       –       –       –       –      … Read More

THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

ABSTRACT   The purpose of this study was to examine the impact of marketing research on decision making, marketing research is one of important factors that affect the decision making of any establishment. Some literature, effects of various marketing research… Read More

INFLUENCE OF AKBC – RADIO PROGRAMME “MARKET GUIDE” ON LISTENERS

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The mass media have always been crucial in the social matrix of societies and nations. Apart from the traditional responsibilities of informing, education and entertaining in the society, media also help in… Read More