THE EFFECT OF BILLBOARD ADVERTISING IN PRODUCT PROMOTION

ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis.  To do this, we used survey research method to elicit the desired information from the sample produce. In… Read More

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHARMACEUTICALS LIMITED IN ENUGU)

ABSTRACT The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The… Read More

ECONOMIC ANALYSIS OF PROCESSING AND MARKETING OF CASHEW PRODUCTS

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Cashew, known as Anacardium occidental is a native of Brazil and was introduced to Mozambique and then India in the sixteenth century by the Portuguese, as a means of controlling coastal erosion. It was spread… Read More

PROBLEMS OF ALLOCATION, DISTRIBUTION AND MARKETING OF PETROLEUM PRODUCTS

ABSTRACT This research work has investigated the problems of allocation, distributed and marketing of petroleum products. (A case study of NNPC Enugu Depot) which is located in Enugu East Local Government Area of Enugu State. The major objective of this… Read More