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Title Page

Background to the study
Statement of Problem
Research Questions
Purpose of the Study
Significance of the study
Delimitation /scope of study
Limitation of Study

Review of Related Literature

Conceptual Review

Empirical Review

Theoretical Framework

Summary of Literature Review

Research design
Population of Study
Sample and Sampling Techniques
Research Instrument
Validity of Instrument
Administration of the Instrument
Method of Data Analysis

Data presentation and Analysis
Discussion of Results



This study is on the problem and prospect of private television broadcast media. The total population for the study is 200 staff SPLASH F.M 105.5, Ibadan. The researcher used questionnaires as the instrument for the data collection. Descriptive Survey research design was adopted for this study. A total of 133 respondents made broadcasters, news correspondents, senior staff and junior staff were used for the study. The data collected were presented in tables and analyzed using simple percentages and frequencies











  • Background of the study

The development of radio was part of man’s quest to send and receive information over space faster than “wired telegraph”. This idea led to the development of radio in 1895 when Hugliemo Marconi (1874-1937) and Italian in his early 20s, carried out the first experiment on transmission of wireless signals and later sent the first wireless (Radio) communication signal using more codes over a 3 kilometers distance. Like any electronic media radio broadcasting involves three stages of technical communication. The first is the production of programmed, second is the transmission and the third stage is the reception. Radio is one of the most ubiquitous, the most effective and cheapest medium of communication available to man today. It provides an opportunity for man’s environment. Through radio messages or information are received by means of electro-magnetic waves hence, the British calls it “wireless”.


From historical perspective (background), the broadcast media in Nigeria have come a long way and have gone through a lot of trying to keep space with intricacies of ever changing society. What took off as a more rudimentary? Experimented monitory station can now boast of direct satellite communication equipment. The actual beginning of broadcast in Nigeria as noted was in 1932, whereas point of an experiment by the British Broadcasting Corporate (BBC). Lagos was chosen as one of the centers around to receive and transmit British Empire Service Signal from Divinatory England then the Lagos station began to experiment with re-diffusion services, under the supervision of engineer and technical at the post and telegraphs department, who were also mandated to major population center across the country. This relay system of BBC was replicated in mainly English speaking countries across the globe and succeeds in taking BBC news and programmed to many parts of the world especially the British Colonies. This will help to make recommendation to different operations in such media on how to avoid the pit falls of government owned radio broadcasting media. This is based on the fact that Splash F.M 105.5, Ibadan come to reality in the 2007, January 22. Although the first private radio commercial broadcasting began in 1999 (with license), this station also came to reality and give room for a new dimension in the world of broadcasting in Nigeria. Furthermore, for those media to achieve success, certain rules and care must be taken to avoid the past mistakes of government owned electronic media (Radio) that is the concealment of this research project. Electronic media serve as the alternative means of passing information to the general public because it eliminates the problem of illiteracy i.e inability to read and write. Right from the advent of electronic media (radio and television) in Nigeria it has attracted public attention criticism this is due to the powerful nature and monopolistic ownership by the government. The movement towards broadcasting will be independent of government decision came followed the public and press criticism which was noticed in the 1950’s was the only central radio, then in Nigeria Broadcasting service (NBS) was being used as a government tool instead of being impartial and reflecting divergent views and cultural set-up of the nation. Adegbenro Dauda (Alhaji) in 1954 in a declared that “We in Nigeria do want half measures of being fed with incomplete and incorrect information.”



In view of this discussion, this study will look at the prospects and problems of private radio broadcast media in Nigeria using splash FM 105.5,Ibadan as a case study. Most private radio broadcast media are faced with a lot of problems compared with their achievement and this was so because, it goes a long way to explain, since they are not owned by the government and cannot serve as their mouth piece and to some extent, this affect them because, the government is not responsible for their finances, they are only sponsored by their owners and in case of financial constraint, they will surely be affected.


The objectives of the study are;

  1. To find out problems and achievement so far of private radio broadcast media in Nigeria.
  2. To provide more effective, legally binding broadcasting regime for true democracy, media pluralism and diversity of information sources.


  1. And to know if private media radio owners mortgage their conscience in the attempt to satisfy and protect the media properties.

For the successful completion of the study, the following research hypotheses were formulated by the researcher;

H0there is no problems and achievement so far of private radio broadcast media in Nigeria.

H1there is problems and achievement so far of private radio broadcast media in Nigeria.

H02: private media radio owners do not mortgage their conscience in the attempt to satisfy and protect the media properties

H2private media radio owners mortgage their conscience in the attempt to satisfy and protect the media properties


Apart from evaluating the achievement of private radio broadcast and the problems facing the organization, the study is important, because, it makes the people have an easy and a timely access to information or news without hassle. Also, this study will hasten the news gathering process of the reporters and facilities the delivery of information to a large and heterogeneous audience. Moreover, this project work is scientifically concerned about the prospect of private broadcast media (radio), the contribution towards the development of our rural areas their achievement in the area of information dissemination in conjunction with their challenges. It will be of use and benefit to the organization i.e. private radio broadcast media in Nigeria having realized their weakness.



The scope of this work shall be from birth (inception) of private radio broadcast media in Nigeria till the present day. However, this study is concerned or focused on the prospects and problems of private radio broadcast media in Nigeria using splash FM, Ibadan as a case study. It is not possible for the researchers to examine all the private radio broadcast media. Hence, the scope of this research work will not go beyond the staff of splash FM, Ibadan. The researcher encounters some constrain which limited the scope of the study;

  1. a) AVAILABILITY OF RESEARCH MATERIAL: The research material available to the researcher is insufficient, thereby limiting the study
  2. b) TIME: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.
  3. c) Organizational privacy: Limited Access to the selected auditing firm makes it difficult to get all the necessary and required information concerning the activities.

BROADCAST MEDIA: – This consist of all radio and television stations owned and controlled by their government or individual and it can also be sending out programmed on radio or television to a large number of people in order to receive information and entertainment.

BROADCASTING: – This could be define as an act of sending information, news, message, ideas through air by means of what we know as radio communication to a large and heterogeneous audience who are located in different point of a wide area for reception through an appropriate sets of equipment designed for this purpose i.e. Radio or television set and such messages could be received without orally, visually or in both ways. M. O. Oyekanmi (2008 / 2).

PROBLEM: – They are the challenges or the difficulties faced by private radio broadcast media or those things that are difficult to deal with or to understand by private radio broadcast media.

PROSPECT: – This means that the advantages, success or achievements made by private radio stations.

EXAMINING: – It means looking critically at something of someone or at certain issue or phenomenon.


The splash F.M 105.5, Ibadan was established on January 22, 2007. They brodasct in premier hotel in a rented room and uses one apartment in Felele Ibadan for all their administrative curriculum.

Chief Muritala Adebayo Akande former chairman licensed telecommunication of Nigeria is the general manager and Mr. flesh is the Managing Director of the station.

They had a total number of twelve staff and various freelancer splash F.M 105.5, Ibadan is a broadcasting station which has the following objective for its establishment. To empower and influence mind and behaviour of our people by opening up and new window of knowledge and wisdom. To entertain the audience through the programmed and educate the large world about this through entertainment. To be a leading light in the broadcast firmament and a reference point of a well structure and entertainment programmed. Splash F.M 105.5, Mokola Hill, Ibadan operates in Ibadan city and transmit or daily from Monday to Sunday. The station has been able to be up to the task by disseminating correct information to the diversified audience and also refusing to be a mouth piece or organ for the government but gives equal right to both rich and poor in the society. The station serves as a voice of people (Vox pop) and also the town crier between the government and the masses as a whole.


This research work is organized in five chapters, for easy understanding, as follows

Chapter one is concern with the introduction, which consist of the (overview, of the study), historical background, statement of problem, objectives of the study, research hypotheses, significance of the study, scope and limitation of the study, definition of terms and historical background of the study. Chapter two highlights the theoretical framework on which the study is based, thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding.  Chapter five gives summary, conclusion, and recommendations made of the study


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