EFFECT OF NEWS COMMERCIALIZATION ON THE PUBLIC
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ABSTRACT
The objectives of the study were to examine the effect of news commercialization on the public.A case study of the federal radio corporation of Nigeria to achieve the aim the research studied a sample size of 200 respondents chosen from the population of Enugu metropolis.Furthermore, the survey research method was adopted assisted by oral interview in order to elicit data from respondent the impersonal from of survey the use of questionnaire was employed. Three hypotheses were formulated for the sturdy. The simple percentage and use frequency tables were used to present and analyses data. The five hypotheses received statistical support and was uphold.Some interesting revelation were made of them were that most of the audiences do not know that news on invites are paid for there are no definite or common firm to determine commercial stations in the different national station of the FRCN. What is commercial news in Enugu may not be in Lagos. The researcher recommended respect for the supremacy of the audience and commitment to excellent as the panacea specially the FRNC.
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Prior to early 1970s Nigeria was one of the poorest countries in the world depending mostly on agriculture exports.But due to the oil Broom (1975 – 74) Nigeria became a major oil producer and enjoyed a boost in the economy when the oil market sneezed, the Nigeria economy caught pneumonia.The volume of oil output fell 2.3 million barrels per day in 1970 / 80 to 1.1117 in 1986.Therefore total oil earnings fell from about 126million in 1980 to 87.37 billion in 1985.
Since the structure of the economy was neither sufficiently diversified nor flexible enough to absorb the shock, government had to embark on measures to certain the situation solution (1995).One of them was the structural adjustment programme SAP introduced by Ibrahim Babanginda military administration in 1986.
The Hamza ZayYad’s technical committee on privatization and commercialization (TCPC) was set up to find out ways to sustain the media.
The outcome of the committee was recommendation of various ways make money to pay salaries procure and service the dilapidated equipment amount other things.
Therefore a good journalist is expected to cross check all information and where in doubt forego the publication of the story.But who can a journalist perform this task judiciously when the money to maintain codes of professional ethics.There are also legal constraints guiding the operation of the mass media. The media practitioner has to contend to with all these issue of the same time attract money for the organization. A look into the reason for establishing the FRCN shows that profit motive is not the major reasons for establishing the media.
In fact, one the major reasons for flooding FRCN is to serve the public and provide them access to the mass media.
How can the media guarantee good service to the public is field to money?
Hence news values but on the basis of how much one can pay. Surely, implication of commercializing news in FRCN has far – reacting consequence, its effect on the station credibility and demoralization is catastrophic.
The public right to know of event of public importance and interest through not deemed but where paid stories are given more attention thereby reducing the number of stories of public interest in the bulletin is worrisome.
Commercialization of news in FRCN tends to compromise the integrity of the editors as it molates the code conduct of journalist, tends to compromise the integrity of the editors as a molates the code
Infact the ethical implication of news commercialization in the station are enormous.
1.2 STATEMENTS OF THE RESEARCH PROBLEMS
Critics have identified distortion of news, imbalanced report and the growing tendency for the public not to believe the media news (lack of objectivity) as major problems inherent in Africa Independent Television and Nigerian Tribune for news and other information.
This is the key problems the researcher wishes to establish is this research work.
Objectivity as an ethical standard is one of the most pervasive in all of journalism. Objectivity in news gathering and presentation is the reporters’ aims and objectives.
One of the challenges of the mass media in this age of information society is how to resolve a basic contradiction that has emerged from the complex realities of their professional practice. All over the world, the mass media enjoy dual acknowledgement as a social institution and an industry. And herein lays the problem.
The mass media have invariably lost their essence as they have gradually departed from a social responsibility driven practice to an economic based journalism. There is an increasing commercialization of the media in Nigeria, the situation that has brought the integrity of the mass media enterprise to question. The social responsibility theory holds that while the press functions as a free enterprise, as guaranteed by the libertarian theory, it must be responsible to a society in which it operates. Based on this theory, the mass media are able to raise issues of public importance. Our mass media today do not seem to perform this social, duty as issues that set agenda for national development are compromised for “naira and kobo”. This abuse at practice has received the attention of mass communication scholars and other stakeholders who now advocate for a reinvention of our media contents to make the media realise their potentials as tools for national development (Okigbo, 1997). Johnson (2001,p.2), cited in Okigbo (1997) argues that balancing the cost of high quality journalism against corporate profit is one of the significant changes in journalism practice today.
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