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PROPAGANDA IN POLITICS: THE USE OF LANGUAGE FOR EFFECT IN ELECTIONEERING CAMPAIGN

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TABLE OF CONTENT

Title Page                                                                                i

Certification                                                                            ii

Dedication                                                                               ii

Acknowledgement                                                                  iv

Tribute to my Parents                                                             vi

Table of Contents                                                                    vii

Abstract                                                                                     ix

 

CHAPTER ONE:                   GENERAL INTRODUCTION

  • Introduction 1

1.1.    Statement of Problem                                                   2

1.2.    Aim of the Study                                                          3

1.3.    Collection of Data                                                         4

1.4.    Scope of Study                                                             5

1.5.    Limitation of Study                                                      5

1.6.    Theoretical Framework                                                 6

1.7.    Definition of Term                                                         7

1.8.    Nigeria Political History                                               8

 

 

CHAPTER TWO:        LITERATURE REVIEW

2.0.    Introduction                                                        14

2.1.    Politics                                                                15

2.2.    Language and Politics                                         17

2.3.    Propaganda                                                                  18

2.4.    Speech Acts Theory and Communication           20

 

CHAPTER THREE: PROPAGANDA

3.0.    Introduction                                                        22

3.1.    Abusive Expression                                             24

3.2.    Repetition                                                           26

3.3     Name Calling                                                      29

3.4.    Word Coinages                                                   31

3.5.    Vagueness                                                           33

3.6.    Exaggeration                                                       35

3.7.    Attacks on Party Logo and Slogan                     38

 

CHAPTER FOUR: OBSERVATIONS AND CONCLUSION

4.0.    Introduction                                                        43

4.1.    Observation                                                                  43

4.2.    Conclusion                                                                    45

4.3.    Recommendation                                                 46

Reference                                                                       49

ABSTRACT

The Work Propaganda in Politics, the use of language for effect in electioneering campaign seek to x-ray the role language play as an agent of influence. This work considers the influence of propaganda on the electorate making use of some linguistics devices, like: Repetition, Word Coinages, Exaggeration, Attacks on Party Logo and Slogan, Vagueness, Abusive expression etc. Propaganda has been the deliberate distortion of fact in order to influence people to change their line of thought or to blindly maintain their line of thought. Language in the other sense is the tool or medium via which this intention is achieved because you may have a thought of something but if not communicated it cannot achieve your desired effect. Generally, the researcher is concerned with campaign of calumny in 2007 general elections in Nigeria, necessary recommendations will be made at the end of the work.

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