SOCIAL AND MOBILE MEDIA USE AND SEXUAL BEHAVIOR OF UNIVERSITY OF UYO STUDENT
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INTRODUCTION
Youth all over the world have embraced social media in the twenty-first century with great enthusiasm (Markwei& Appiah, 2016). The percentage of people using social media worldwide has risen to 49%, with North America and East Asia having the highest penetration rates at 71 and 69 percent, respectively, and Northern Europe coming in at 67 percent (Dixon, 2022). At that time, there were 4.2 billion active users of social media globally, of which 4.15 billion were active users of mobile social media (Dixon, 2022).It is estimated that 37.3% of the African population uses social media, with around 200 million individuals subscribed to Facebook across Africa, with 17 million based in Nigeria and 16 million in South Africa (Internet Users Statistics for Africa, 2019).Sixty-three percent of Nigerian adolescents use social media, with the majority accessing the internet via mobile phones (Ekpenyong&Turnwait, 2016).
Social and mobile media has evolved into a crucial and preeminent tool for global communication and information distribution.Because many professors and researchers have defined social media as they see it, there is no single definition. Social media are those that enable online communication, networking, and/or cooperation. Participatory communication with social media (Russo A., Watkins, Kelly, & Chan, 2010). Furthermore, social media is described as “any interactive communication channel that allows for two-way interaction and feedback” (Kent, 2010). Social media are computer-mediated interactive technologies that facilitate the creation and sharing of information, ideas, and other forms of expression through virtual communities and networks (Kietzman et al., 2011).Social media applications include Twitter, YouTube, Snapchat, Facebook, TikTok, Telegram, Tango, websites, and others that allow people to exchange or communicate information. Social media has proven quite valuable in the twenty-first century, allowing some individuals to learn about foreign cultures and incorporate them into their daily lives.
Risky sexual behavior is expanding at an alarming rate among young people, and social media use has been linked to exposure to sexual content online (Ajagunna &Oladeji, 2017).Various information, including sexually related information, is transmitted among youths worldwide via these technologies, with youths being exposed to social media content featuring substance abuse, sexual risk, and violence, which has led to public debate about how social media causes more harm than good to the young adult population, but little is known about how well the youth engage in such content and information individually (Stevens, et al., 2019). Unprotected sex, alcoholism, substance abuse, anal sexual intercourse and mouth to genital contact, and multiple sexual partners are among the risky sexual behaviors associated with young people, according to research studies (Ahmed, 2014; Imaledo, Peter-Kio, &Asuquo, 2012). These risky sexual behaviors predispose young people to a variety of sexual and reproductive health issues, including STIs, HIV, unwanted pregnancies, and unsafe abortion, which is a serious public health concern worldwide (Kassa et al., 2016).
Social media use is increasing on a daily basis, with over 2 billion users worldwide (Radcliffe & Lam, 2018; Gabarron& Wynn, 2016). Studies have shown that messaging apps such as WhatsApp, Facebook Messenger, TikTok, SnapChat, Instagram, and Twitter are growing much faster than traditional media platforms such as TV and radio (Radcliffe& Lam, 2018).To prevent risk sexual behaviors such as sexually transmitted infections (STIs), the World Health Organization recommends educating people about sexual health online, as social media platforms have more than 2 billion active users worldwide (Gabarron&Wynn, 2016). Furthermore, earlier research has focused on the use of computer-based mediums to promote sexual health, but not specifically social media (Bailey et al., 2012; Gabarron& Wynn, 2016).
Statement of the Problem
Due of their distinctive nature, social media has been accused of influencing young people’s sexual patterns and behavior, particularly undergraduates. The Nigerian postsecondary institutions’ minimum age requirement for entrance is 16 to 17 years old, suggesting that many undergraduates are teenagers and frequently succumb to peer pressure. According to Asekun-Olarinmoye et al. (2013), the liberal environment of university environments and the use of technology to support educational activities increase exposure to risky online activities. In most cases, these undergraduates are living away from home without parental supervision or guidance.Furthermore, there is a widespread belief that social media exposes young people to unlawful sexual content.Parental monitoring has been shown to be important for parent-child relationships and can reduce the frequency of social media use and subsequent sexual risk behaviors among secondary school adolescents (Ajagunna&Oladeji, 2017; Kamaku&Mberia, 2014; Kietzman et al., 2011; Landry, et al., 2017). There is little empirical information on the impact of social media on sexual health behaviors among undergraduates who are typically free of parental influence while on campus. As a result, this seminar will assess the impact of social and mobile media use and sexual behavior of University of Uyo students.
Objectives of the Study
The main aim of this seminar is to examine the impact of social and mobile media use and sexual behavior of University of Uyo students. The specific objectives are to:
- Determine the most commonly used social and media platform by theUniversity of Uyo students.
- Ascertain the level of usage of social and mobile media networking sites byUniversity of Uyo students.
- Find out if social and mobile media influence on the sexual behaviour of University of Uyo students.
Research Questions
The following formulated questions is intended to guide the study:
- What is the most commonly used social media platform by theUniversity of Uyo students?
- What is the level of usage of social and mobile media platforms byUniversity of Uyo students?
- Does social and mobile media influence on the sexual behaviour of University of Uyo students?
Significance of the Study
This study will provide a detailed report on some of the sexual topics addressed among or between students on social media, as well as how students understand these issues and use information to make judgments about their sexual behavior and preferences.
It will also explain how social and mobile media can influence young people’s sexual decisions.
The findings of this study will also assist university and colleges in developing vital sexual education programs to assist students with their sexual behavior difficulties.
Furthermore, the youths, particularly undergraduate students, will learn to be careful and knowledgeable of some of the ways social media has influenced their sexual behaviors, and it will limit the type of content they may access on social and mobile media.
Scope and Delimitations of the Study
This seminar seeks to find out the impact of social and mobile media use and sexual behavior of University of Uyo students. That is, this seminar will limit itself only to undergraduate students in University of Uyo. The seminar will focus itself only on students in the campus who fall under the category of youth. Because of the limited tie for this seminar, the researcher will focus on the youth between the ages of 16-24 years. There is not enough fund to fuel this research so the seminar will be limited to these ages.
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