The Application of Public Relations Strategies by the Public Affairs Department Of Nigerian Communications Commission (Ncc)
| Format: Ms Word | 1-5 Chapters | Table of Content|
INSTANT PROJECT MATERIAL DOWNLOAD
Study Level: BTech, BSc, BEng, BA, HND, ND or NCE
Amount: ₦4,000.00
TABLE OF CONTENTS
Table of Contents – – – – – – – – – -vii
List of Tables — – – – – – – – – -ix
Abstract – – – – – – – – – – -xi
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study – – – – – – – -1
1.2 Statement of the Problem – – – – – – – -3
1.3 Aim and Objectives of the Study – – – – – – -4
1.4 Research Questions – – – – – – – -4
1.5 Hypotheses of the Study – – – – – – – -5
1.6 Significance of the Study – – – – – – – -5
1.7 Scope of the Study – – – – – – – – -6
1.8 Operational Definition of key Terms – – – – – -6
CHAPTER TWO: LITERATURE REVIEW
2.1 Review of Concepts – – – – – – – – -7
2.1.1 Concept of Public Relations – – – – – – – -7
2.1.2 Nigerian Communication Commission (NCC) – – – – – -10
2.1.3 Concept of Strategies in PR – – – – – – – – -11
2.2 Review of Related Literature – – – – – – – -13
2.2.1 Public Relations Practice in Public Agencies – – – – – -13
2.2.2 Public Relations Activities by Public Agencies – – – – – -15
2.2.3 Challenges and Complexities in Public Relations – – – – – -17
2.2.4 Public Relations Media and Image Building – – – – – -19
2.2.5 Public Relations and Conflict Management – – – – – – -23
2.3 Review of Empirical Studies – – – – – – – -27
2.4 Theoretical Framework – – – – – – – – -36
2.5 Chapter Summary – – – – – – – – – -38
CHAPTER THREE: METHODOLOGY
3.1 Research Design – – – – – – – – -39
3.2 Population of the study- – – – – – – – -39
3.3 Sample Size – – – – – – – – – -39
3.4 Sampling Technique – – – – – – – – – -40
3.5 Research Instrumentation – – – – – – – – -41
3.6 Validity of Instrument – – – – – – – -41
3.7 Reliability of the Instruments – – – – – – – -41
3.8 Method of Data Collection – – – – – – – -42
3.9 Method of Data Analysis – – – – – – -42
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION
4.1 Data Presentation and Analysis – – – – – – – -43
4.3 Test of Hypotheses – – – – – – – – -53
4.4 Discussion of Findings- – – – – – – – -53
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary – – – – – – – – – – -64
5.2 Conclusion – – – – – – – – – -65
5.3 Recommendations – – – – – – – – -66
5.4 Contributions to Knowledge – – – – – – – – -66
5.5 Limitation of the Study – – – – – – – -67
5.6 Suggestions for further studies – – – – – – -67
References – – – – – – – – — -68
Appendices – – – – — – – – – -73
ABSTRACT
This study assessed the application of public relations strategies by the public affairs department of Nigerian Communications Commission (NCC)”. Its objectives were to identify the specific forms of Public Relations strategies and institutional objectives of utilising Public Relations strategies by Public Affairs Department of Nigerian Communications Commission. The study further addressed the level of effectiveness of Public Relations strategies adopted by the Public Affairs Department of Nigerian Communications Commission and identify the difficulties encountered by the Public Affairs Department of Nigerian Communications Commission in the application of Public Relations. The study adopted the quantitative approach with the use of survey as method. The study was anchored on the stakeholder’s theory. The study made use of primary and secondary data. From the data collected and analysed as well as the hypotheses tested, the study revealed that public relation plays a pivotal role in ensuring understanding, goodwill and acceptance of NCC and the Nigerian people. It also showed that NCC engages in PR as a means of establishing and maintaining good relationship between the commission and the stakeholders/community. Also, the study submits that the PR activities of NCC have been successful and effective in achieving its aims and winning a positive image for the commission in the eyes of the public which are significant to the commission development and achievement of the overall goal and objectives. Therefore, the study recommended among other things that NCC should go further by engaging in the provision of support systems, sponsorship and identifying with community needs so as to create goodwill between itself and the public. Likewise, the Commission should carry out periodical survey to inquire into the feelings of the public as well as the perception of the public towards the commission or organisation in order to adjust its policies and activities to accommodate such issues.
CHAPTER ONE
INTRODUCTION
1.1. Background to the Study
Establishing a lasting relation relationship between an organisation and the public is very essential for the survival of any organisation. According to Kaplan & Haenlein (2010), the creation of lasting organisation-public relationship needed by organisation is dependent upon the management ability to identify and use strategies and resources of the organisation in relationship and engagement.The failures of some organisations have been traceable to unfriendliness and, in some cases, hostility which largely depended on the management inability to establish and maintain cordial relationship with the stakeholders.
Asemah (2011) submits that poor stakeholders’ relationship management knowledge, skill and stakeholders’ negligence hinder effective organisation- interrelationship. What is therefore expected of management is to evolve a system and strategy with which to change the impression of agencies on general issues concerning the organisation and providing means of involving the stakeholders (internal and external) in the organisation’s activities. This will help create a lasting relationship between the organisation and the public, and will promote involvement in different aspect of organisation’s affairs as well as give them a sense of partnership or healthy entitlement (Abdullahi, 2011). In Nigeria, it is observed that the relationship between most government agencies and the citizens is very poor. Many people in the country do not know what happens in the organisation of their own nations and do not care to know. They pay little attention to whatever happens and this isa challenges (Adewale, Abiola & Foluso, 2022).
The independent National Regulatory Authority for Nigerian’s telecommunications sector, the Nigerian Communications Commission is one of such organisations. The Commission is in charge of fostering industry competition among operators and making sure that high-quality, cost-effective telecommunications services are offered everywhere around the nation.Over time, NCC has established a reputation as one of Africa’s top telecom regulatory bodies. The Commission is currently seeking to work with stakeholders to encourage ICT use for several aspects of national development. However, a survey by Nworgu (2021) as well as Black, & Hartel (2020) revealed that very few individuals are aware of these mandate.Black, & Hartel (2020) opine that the essential objective of public relations in any organization is to increase public awareness of the organization or institution, to persuade the public to view the organization positively; to discover and target relevant audience; to change personnel attitudes in favour of the organization; to extinguish doubts and create appropriate internal and external environments for an organization as indicated by various studies cited in the previous part of this work.
For these reasons, the strategies of managing organisation-stakeholder’s relationships call for critical intellectual examination in order to propound new systems and strategies for developing and promoting effective organisation-community relationship as NCC can only achieve the people cooperation and goodwill through her Public Relations Strategies which is the responsibility of the Public Affair department of the commission. So, the need for the Commission to establish required system of Public relations strategies cannot be overemphasized.In line with this, Okoi, Bassey, Yahaya-Idinye & Awah (2021) state that every government, organization, individuals and groups need to communicate with public to achieve their corporate goals and the only way that public will get to understand the polices, programs, activities of an organization is through a two way communication.
Conversely, the question to be asked here is does the management of NCC have amongst it a Public Affair Department responsibility, public relations strategies that report and respond to issues directly to issues related to public? This is an area of great concern in this study; there is the need to find out if NCC is using the open rather than the closed system of communication which is a determinant of the success of every organization that employs it. Other questions agitating for answer includes the objective, the effectiveness as well as difficulties encountered by the Public Affairs Department of Nigerian Communications Commission in the application of Public Relations. It is against this background that this study assesses the application of public relations strategies by the public affairs department of Nigerian Communications Commission.
USE THIS MATERIALS AS A GUIDE FOR YOUR PERSONAL RESEARCH WORK (IF PROPERLY CITED)
PAY ₦3,000 HERE TO DOWNLOAD MATERIALS
Account Number: 0709546102
Access Bank: Savings
Account Name: Emmanuel Idorenyin Samuel.