ZEE WORLD SOAP OPERA AND ITS IMPLICATIONS OF CULTURAL VALUES OF STUDENTS
| Format: Ms Word | 1-5 Chapters | Table of Content|
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CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
Due to its impact on the way of life of several young people in the nation, concerns regarding the impact of Zee-World movies on students and young people in general in Nigeria, particularly with regard to their cultural values, have been a regular topic of conversation among many Nigerians. A popular and enjoyable radio or television series about the lives of melodramatic people who are frequently full of powerful emotions, extremely dramatic circumstances, and suspense, soap operas are typically broadcast in the afternoon or evening. It goes without saying that the majority of women and some men are obsessed with viewing soap operas from other nations, such as Brazil, India, the Philippines, Korea, and so forth. Because of this, a large number of young people in Nigeria are captivated to their televisions, watching the one-hour shows for extended periods of time. Young people are enthralled with these broadcasts, particularly the jobless and housewives, as many of them watch these soap operas for the most of the day and accomplish nothing worthwhile. Some young people grow so dependent on these soap operas that it becomes their entire way of life (John 2009). While watching soap operas can be highly engaging and amusing, there are drawbacks for the audience as well. In addition to taking up valuable time that the audience or spectator could have used for more worthwhile endeavors, it has the power to influence their mindset, which in turn affects how they behave.
Dan (2013) contends that Zee-World Soap Operas benefit young people less than they do bad ones because of this. Unfortunately, some parents encourage their children to watch these soap operas, either out of ignorance or moral permissivism. The fact that these shows primarily aim to amuse viewers does not negate the reality that they promote moral decay and depict horrors. According to Henry (2013), soap opera writers create fictional characters whose problems and tales teach their audience about a variety of topics, from how to cover up an affair to personal bankruptcy, spousal abuse, and backbiting.
The Association for Social Integration (ASI) in Nigeria performed research on Zee-World Soap Operas in 2014, and the results showed that some of the plots of these shows offend Nigerian culture. These shows frequently advance foreign civilizations at the expense of our own. Aside from the negative effects on the nation’s economy, the addiction of the populace to these foreign soap operas is destroying our own film industry. This is evidence as many advertisers are taken their products and services for advertisements. Many Nigerians now have less interest and pay less attention to local movies and soap operas which ordinarily have the potential of promoting African cultures and languages among Nigerian youths.
It will be recalled that before the advent of foreign soap operas, the Nigerian broadcast media use to show programmes that educate and promote local cultures. These days, however, Nigerian broadcast media have caught the bug of showing Telemundo and promoting more foreign movies than local movies.
A recent study by Dynamic African on why many African nations are exposing to Zeeworld, what majority of the respondents put forward is that, it doesn’t show the mature scenes and their romance is moderate unlike most of such scenes in Many African movies such as Nollywood, Ghaniwood etc.
One could argue that too much exposure to these kinds of soap operas has the disadvantage of promoting murder and injustice and other vices that are associated with it. This is not good for the upbringing of the youths. Although, soap opera as a genre has an educative influence on its audience, especially in the area of home management and good understanding of relationships, its negative influence seems to outweigh its benefits.
It would appear that Zee-World Soap Operas have a strategic weapon aimed to overpower the cultural values Nigerian youths in general. Hence, the study is on the thrust to investigates Zeeworld soap opera and its implications of cultural values of students
1.2 Statement of the Problem
Zee-World is one of the world entertainment channels which has been recognized across cultures and races due to its entertainment value particularly among Nigerian. This is evidence as advertisers are patronizing the channel due to the fact that lots of Nigerians are watching the channel. Thus, it has attracted numerous audiences in almost all countries of the world and youths in particular.
The soap operas have gained momentum in recent times and have influenced the lifestyles of many Nigerians and other African youths in various ways. Its interesting movies have become a problem as it has attracted the youths in spending an unreasonable chunk of their time in watching instead of devoting the time to more important issues.
The inability of most youths in understanding the negative effect of Zee-World on their cultural values is a major problem as most of the youths now tend to copy foreign lifestyles thus, influencing their behavioural patterns in various ways. Hence, the study is on the thrust to investigates Zeeworld soap opera and its implications of cultural values of students
1.3 Objectives of the Study
- To investigate the extent to which students of University of Benin exposing to Zeeworld.
- To determine the extent to which ZeeWorld has influenced the cultural values of University of Benin students.
1.4 Research Questions
- To what extent do students of University of Benin expose to Zeeworld?
- To what extent have ZeeWorld influenced the cultural values of University of Benin students?
1.5 Scope of the Study
The study which covers Zeeworld soap opera and its implications of cultural values of students has been narrowed down to students of University of Benin. The Institution is selected due to its proximity to the researcher. The study will take place between September- December 2022 while the population of University of Benin students is 40,000 according to the information available on the school website.
1.6 Significance of the Study
The study is of immense help to media researches interested in knowing how Zee-World influences students especially their cultural values. It will also add to the body of empirical studies available on the subject matter in which students and researchers can lay hand on when carry out a similar study.
It will equally give insight on the influence of Zee-World and other foreign movies/ soap opera on the cultural values of Nigeria particularly the students.
This study will similarly serve as a wake-up call from Nigerian television outfits on the need to develop soap opera that can complete favorably with foreign movies.
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