INFLUENCE OF BIG BROTHER NAIJA ON TERTIARY INSTITUTION STUDENTS IN NIGERIA
| Format: Ms Word | 1-5 Chapters | Table of Content|
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CHAPTER ONE
1.0 Introduction
1.1 Background to the Study
Even while life was simpler and less demanding in those days before contemporary technology and scientific breakthroughs, it was nonetheless primitive. Men and women alike take part in activities that offer them something to do and some downtime. due to the fact that reading stories about the moonlight was their only source of enjoyment (Uganwa, 2009).
But the development of technology and many kinds of electronics has changed how life used to be, meaning that living conditions have significantly improved. Previous generations were not able to experience the exhilaration that this generation enjoys, but challenges are also associated with this kind of satisfaction. These days, technology is a great source of happiness, simplicity, and convenience, but it also brings with it a plethora of distractions, mischief, semi-porn, pornography, and awareness of same-sex relationships and emerging sexual orientations. Nowadays, practically no house is complete without a television, especially those that are located in urban areas and towns.
Sadly, a lot of people love watching television without considering the detrimental consequences it can have on people’s lives, particularly young people. The fact that young people watch movies and television for extended periods of time supports the theory that excessive TV viewing causes a number of bad habits and behaviors in young people. Their growth on the emotional, psychological, moral, and cognitive levels is negatively impacted by some of these films and television series, such as Big Brother Naija. The kinds of television shows and movies that young people watch have an impact on how often they engage in unethical behavior.
In most homes, a large number of teenagers and children are addicted to the television, watching various films. Certain television programs, particularly reality shows, may be detrimental to young people’s moral, intellectual, emotional, and psychological development. There is a correlation between the kinds of shows and movies that young people watch and the frequency of immoral behavior.
Nonetheless, it is a well-known truth that television plays a role in socializing due to its capacity to broadcast audio-visual content; hence, television tends to reinforce the adage “seeing is believing.” The impact of television, particularly on younger viewers, has been the topic of much research over the past 20 years, and the effects are more widespread than most people think. Numerous academic studies have examined how viewers’ perceptions of reality (or social reality) are influenced by television broadcasts that seem to be “real,” such as news, reality shows, and daytime dramas. On the other hand, reality television has been more popular in Nigeria during the past ten years. It is important to note that reality TV has dominated the television landscape for the past ten years, which has led to the perception that what is portrayed on television is true. Children and teenagers could not understand the differences between reality and reality television, even though adults might.
According to StudyCorgi (2020), reality programs are a popular form of entertainment that air on television. The participants in these shows are expected to convince viewers that the emotions and behaviors they portray are genuine.
According to StudyCorgi (2020), some of the reality television shows in Nigeria are Big Brother Naija, Nigerian Idols, The X Factor, Maltina Dance, Who Wants to be a Millionaire, Gulder Ultimate Search, The Next Titan, Knorr Taste Quest, Nigeria’s Got Talent, Nigeria’s Top Model, Project Fame West Africa and The Voice Nigeria. However, Big Brother Naija is one of the most popular reality programmes, in the Big Brother Naija including dating, beauty pageant, alcohol consumption, conquering fright, and suggestive behaviour linked to sexual activity themes. It should be added that the show have received wider attention among youths “due to special features like reward options for the participants, format and their interactive nature.
Reality television is a genre of television programming which, it is claimed, presents unscripted dramatic or humorous situations, documents actual events, and features ordinary people rather than professional actors. It could be described as a form of artificial or “heightened” documentary (Xunta De Galicia, 2015).
A genre of television programming portraying one or more unprofessional actors and their reaction to given stimuli and/or goals. Reality television is a television programming genre that presents unscripted situations, documents actual events and usually features unknowns instead of professional actors (Definitions.net, nd).
However, the most recent and talk about reality show was Big Brother Naija (BBN). Critics describe BBN show is neither a talent show nor a life-improvement show. It’s rather irritating that it’s a show where youths and adults, particularly young people with moral weaknesses, are kept in one place, celebrating every form of sexual immorality and deprivation with impunity on national television, losing all sense of shame for a few hundred dollars, while the organizers smile to their banks in billions, having extorted from them. Every religion is predicated on basic moral concepts, and the BBN programme probes morals as well as the fundamentals of our religious doctrines. BBN simply reawakens one’s pathological desire.
Big Brother Naija (BBN) show is enthronement of immorality, reflected in dirty romance and all types of sexual rakishness and indulgence, mediocrity, and a bad value system, according to Jude and Anthony (2019). Big Brother Naija, or BBN in the contemporary media. entertainment industry, is a show that demonstrates a profound lack of human worth and dignity, as well as a complete lack of shame and basic human principles.
Information programmes include documentaries based on true stories that aim to tell viewers something, e.g. about medical emergencies and pets. It is against this background that the study evaluates the impact of Big Brother Naija as a reality show on the behaviour of youths
1.2 Statement of the Problem
Television, unlike other media of mass communication is considered to be the most convincing medium, due to its ability to match sight with sound in delivering its content. This makes it the most impressionable media, it can be successful in winning and influencing youths and adolescents.
As a dominant force in audiovisual entertainment, reality TV programmes that draw larger viewing audiences than standard programmes. However, it seems some of these shows have little to do with reality. The fact remains that reality TV programmes have negative effects on viewers and participants alike with a very little positive side. However, Big Brother Naija reality show is not an exemption in regards to the problems or negative effects of reality shows.
Unfortunately, there are less empirical study on the effect of reality television show on youth particular on students and it is against this backdrop that the study investigates the influence of Big Brother Naija on tertiary institution students with a focus on students of Adeleke University, Ede
1.3 Objectives of the Study
- To examine the extent to which students of University of Uyo, Akwa Ibom state are exposed to Big Brother Naija.
- To ascertain the impact of Big Brother Show on students of University of Uyo, Akwa Ibom lifestyle.
1.4 Research Questions
- To what extent are student of university of Uyo, Akwa Ibom state exposed to Big Brother Naija?
- What is the major impact of Big Brother Naija Show on students of University of Uyo, Akwa Ibom state lifestyle?
1.5 Significance of the Study
As mentioned in the above discussion, reality television has emerged as a strong competitor for traditional mass media programmes in the television arena. This is evident from the many reality shows being broadcast on Digital Satellite Television (Dstv) such as Survivor, The Amazing Race, The Apprentice, On Site and Pop Idols.
The fact that these shows are scheduled for prime time broadcast also supports the prominence and popularity of reality television shows. Not only is the genre very popular among its target audience, but low production costs also contribute to making reality television the genre of choice for production companies and broadcasters. The findings of this study will lay a foundation for further research on the effects of reality television programmes on viewership on the Nigerian society, youths especially.
Similarly, the findings of this study will serve as an additional literature on the topic for students and researchers who will like to carry out similar research while, the material will form bulk literature that exist in the field of mass communication and related studies.
Apart from contributing to the research literature on the subject matter, this study among other things may also provide empirical information on the extent to which reality shows like Big Brother Naija has on youth.
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