INFLUENCE OF CAMPUS RADIO STATIONS ON UNIVERSITY COMMUNITY
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The research investigated the influence of Campus Radio Stations on University Community. The study attempted to critically analyze the exact role of campus broadcasting to the mass media profession and community in particular. Moreover, this study has been able to examine the operations and activities of UNILAG F.M, DIAMOND F.M and UNILORIN F.M which are all topmost stations among the campus stations in Nigeria. The research was anchored on Development Media Theory. A survey research method was employed. questionnaire was used to collect responses from respondents, out of which 138 copies of questionnaire were correctly filled and returned. The data for this study were analyzed in descriptive statistics ( frequency and percentage). The study, recommended that campus broadcast stations should work in accordance with the station philosophy, and should also ensure strict adherence with journalistic ethics.
1.1 Background to the Study
The act of dispersing information, news, messages, and ideas over the air via radio communication to a sizable and diverse audience dispersed throughout a large geographic area for reception through a suitable set(s) of equipment specifically designed for this purpose is known as broadcasting.
Folarin, mentioned in Oyekanmi (2006), states that broadcasting is the intentional dissemination of knowledge, instruction, and entertainment via radio and television to a sizable and diverse audience. Because only radio and television are capable of sending and receiving broadcast messages, as well as using radio spectrum, specialists in the technical aspects of radio broadcasting think that radio and television are served by radio spectrum.
The first two primary mediums to be used for broadcasting were radio and television. Radio broadcasting uses electromagnetic waves to transmit messages, information, and communication; its broadcasting bands are A.M., F.M., or S.W.
A campus is essentially the area of land that houses an institution of higher learning as well as other structures. Libraries, lecture halls, residential halls, student centers, parks, and other amenities are typically found on college campuses. On the other hand, a campus broadcast station is a type of community radio or television that provides news, commentary, and programming materials that are appropriate and aligned with the interests of the target audience to the university or polytechnic community, which includes the campus and its host community (Olayinka, 2017).
Campus journalism, or broadcasting, is a microcosm of school journalism, claims Folorunsho (2014). It is crucial to maintaining the vitality, knowledge, engagement, inspiration, and influence of the educational system.
As the name suggests, campus radio is a radio station run by the university; it is sometimes referred to as university radio, student radio, or just college radio at the university and its surroundings (Olayinka, 2017). According to his theory, a university or other educational institution’s student body runs a campus radio station. While the programs may have content and programmers from the larger community that the radio station serves, they frequently center on the activities of the students. Similar to other radio stations, campus radio carries a variety of shows, but its focus is more on the listener than on advertising.
Campus radio is an integral aspect of a university or polytechnic; in fact, it’s crucial for spreading content that is targeted, as opposed to commercial radio, which prioritizes advertisements. While not every polytechnic or university in Nigeria has a campus radio, those that do have a significant impact on the growth of both the campus community and the larger community in which they are located (Duncan, 2015).
However, there are about 63 campus radio stations and 1 campus television station in Nigeria which UNILAG F.M, UNILORIN F.M and DIAMOND F.M, U.I are part of. These radio stations are all located within their various campuses and they offer programmes ranging from politics, public issues, campus affairs, education, health matters, social activities among others.
1.2 Statement of the Problem
The need for adequate training of students and exposure to technicalities in the field of mass communication prompted the establishment of broadcast stations in various higher institutions offering mass communication courses. However, reverse is the case today, as these campus stations are confronted with various challenges that ranges from; lack of running cost, inadequate personnel, unfavourable management policies, students intimidation, regulatory policies among others.
Also, few researches have been carried out about campus broadcasting, but none of them were able to appraise indepth the operations and activities of campus broadcast stations. Hence, it is this gap that this research study tends to fill, by appraising the activities and operations of these selected campus broadcast stations, with aview to understand how it came to being, how it’s being operated and it overall management.
1.3 Objectives of the Study
- To appraise the contributions of UNILAG F.M, DIAMOND F.M and UNILORIN M to their local communities.
- To ascertain the level of audience preference for UNILAG F.M, DIAMOND F.M and UNILORIN F.M.
1.4 Research Questions
- To what extent has UNILAG F.M, DIAMOND F.M and UNILORIN F.M contributed to their local communities through the nature of their programmes?
- How effective are the programmes on UNILAG F.M, DIAMOND F.M and UNILORIN F.M to the audience in their quest for information?
1.5 Significance of the Study
This research aims at revealing to media practitioners, government, higher institutions of learning, international agencies and the public at large, on the activities and operations of campus broadcast stations.
It will also help students of mass communication, educational organisations and future researchers.
1.6 Scope of the Study
The research which investigated the influence of Campus Radio Stations on University Community has been narrowed in scope to UNILAG F.M, DIAMOND F.M and UNILORIN F.M” has been narrowed in scope to those higher institutions due to its pivotal role in campus broadcasting in Nigeria, proximity to the researcher, offering of mass communication courses and the difficulties to study the entire country as a result of time, reference material, funds and other logistics.
However, since the population of this study is limited to the three selected institution, the findings may not be enough representation of the situation across the country. Therefore, this research project can only serve the purpose of a pilot exercise which may lead to a bigger research in the future.
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