ROLE OF RADIO IN MOBILIZING ELECTORATE FOR THE GENERAL ELECTION
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CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
Media as an instrument of political mobilization explores the radio as a mobilization agency during the political transition period. It is thus, an important assumption that a systematic study of political mobilization of mass media should include an examination and the nature of operations of the mass media of communication in the radio as a tool for journalism educations. Enlightening mobilization, culture propagation and entertainment, economics development, political participation and arouses national consciousness.
Radio is a vital force for social change through public enlightenment. Communication is the activity by which people pursue the exchange of idea. An exchange is an effort to influence the situation around us.
Radio was originally founded in 1933 by the British colonial government and was named the radio diffusion services (RDS). It allowed the public to hear the British broadcasting corporation as foreign radio in April 1950. The (RDS) became the Nigerian Broadcasting Services and introduced radio station in Lagos, Kaduna, Enugu, Ibadan and Kano.
Radio has the ability to serve both the illiterate and literate unlike the print media, radio has played major roles in greasing the wheels of the country’s political economy.
Radio makes unbeatable contribution to the enhancement of the country’s political growth as exemplified in its massive political education. Enlightenment, awareness, consciousness and provision of foray for discussion debates and presentation. Suffice it to say that the radio exists to serve the information needs of the citizenry in polities.
Thus radio as one of the electronic media has remained one of the greatest legacies of post independence in Nigeria. It uses and impact in public administration political enlightenment and general development which have made it an indispensable tool of information management and mobilization.
In Nigeria, the mass media of political information has become an instrument of political transformation of the entire masses and because of its effectiveness, has made those who were politically averse to become politically conscious. In view of the above, this work emanates to find out roles of Role of Radio in Mobilizing Electorate for the General Election in Akwa Ibom State.
Role of Radio in Mobilizing Electorate for the General Election
1.2 Statement of the Problem
In democracies, the mass media are the watch dog of the people they usually mobilize and inform to create awareness on political culture by political culture, we refer to a system of polities where the traditional orientation of the citizen of a nation towards polities, affect their perceptions of political legitimacy. Nigeria secured independence since 1960 over four decades.
The 1979 constitution in Nigeria provides that every citizen male or female has the light. As long as you have attained the eligible age to vote and to be voted for. However the direct opposite had been the case in the past.
In order to make citizens grasp a clearer understanding of what 1979 constitution. Stipulates and the note equal strength have played in polities of different nations in the world. The radio therefore has reasonable impact on audience primarily considering its immediacy and flexibility.
In Nigeria, political system and all over the entire world. Mass media as a communication channel has been so overwhelming that most times, we wonder what we would have done without it limiting this to the radio. The role of radio as an instrument of political mobilization cannot be over emphasizes, but despite all of them, it still has it weakness.
We all know that of all medium of communication radio is the less effective. Mostly because of it audio talking about the most recognized and household communication medium we talk about the internet. Other our various television programmes the magazine, newspaper. The researcher wishes to know why radio is a force to reckon with in the quest for political mobilization.
1.3 Objectives of the Study
The level of political participation in Nigeria and Akwa Ibom State in particular seems to be very low. Therefore, the main objective of this study was to examine Role of Radio in Mobilizing Electorate for the General Election.
1.4 Research Question
(a) Do you rely on radio massage as a more reliable medium?
(b) Do you discuss the radio political news with somebody?
(c) Do you write responses to radio news report you hear?
(d) Do you believe the news report after such discussion?
Role of Radio in Mobilizing Electorate for the General Election
1.5 Significance of the Study
It is expected that the study would be of immense benefit to the government, the mass media and the people. This study will highlight the importance of the media as a vehicle of political mobilization in a transition era.
Many people in different part of the society have been relegated to the background since the inception of the Nigerian polities. However, people have raised their heads above waters in terms of socio-economics development in Nigeria. This study to therefore geared towards knowing why their active role in polities has been downgraded to the background.
This study is long order due because of its significance to the theoretical polities and socio-cultural development of radio national polities. One of the theoretical statements will focus on whether the residents form opinion or polities, following their exposure to radio news.
The study will assist the government in making policy on radio use in a political situation. Especially as it affect political news presentation specifically among audience in Uyo metropolis.
Finally, the study will also contribute to our social Cultural development through an empire linkage of credibility and sycophancy in Nigerian context. It will again enlighten our mind on the use of radio for socio-cultural integration of difference groups through fair news management in the radio.
Role of Radio in Mobilizing Electorate for the General Election
1.6 Limitation of the Study
The study was limited with many factors. In the first place, the location of the study area was far from my school and residential area. As a result of that, I experienced a lot of financial problem in the course of the work.
Combing the research of this nature with academic requirements was also a great challenge considering the limited time given for that so time constraints was one of the cog in the wheel of the success of this work.
However, the researcher worked assiduously to overcome the challenges and carried out the study perfectly well.
1.7 Definition of Terms
These are some outstanding terms used in this work and for the purpose of clarity:
(a) Radio: Is the method of broadcasting and disseminating information through electromagnetic waves to a large proportion of users over a distance moving through the air in an audio form.
(b) Radio exposure: The total listening period to a radio political news.
(c) Radio mobilization: The act of motivating people radio political news.
(d) Electorates: A collective people of a country state, or electoral district who are entitled to vote.
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