APPLICATION OF MARKETING CONCEPT IN GT BANK AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION

APPLICATION OF MARKETING CONCEPT IN GT BANK AND ITS EFFECTIVENESS IN CONSUMER SATISFACTION ABSTRACT The primary objective of this research work is to carry out proper investigation on “the application of marketing concept in commercial banking and its effectiveness in… Read More

MARKETING RESEARCH AND PROFITABILITY OF NASCO COMPANY JOS

Abstract The study on marketing and profitability of Nasco Company Jos was carried out to examine the impact of marketing research on profitability. Marketing research is an indispensable part of marketing activity for manufacturing companies in Nigeria. However, commitment to… Read More

THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

ABSTRACT   The purpose of this study was to examine the impact of marketing research on decision making, marketing research is one of important factors that affect the decision making of any establishment. Some literature, effects of various marketing research… Read More

EFFECTS OF UNIFORM PRICING POLICY ON THE MARKETING OF PETROLEUM PRODUCTS IN NIGERIA

ABSTRACT The aim of this study is to examine and determine the effects of uniform pricing policy on the marketing of petroleum products in Nigeria. Data were collected form primary and secondary data. The major data collection instrument is the… Read More