THE IMPACT OF USING CELEBRITIES IN TELEVISION ADVERTISEMENT

ABSTRACT The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the… Read More

TV EDUCATIONAL PROGRAMMES AND COGNITIVE ABILITIES OF STUDENTS

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The use of television for promoting learning or as a supplement for classroom teaching continues to attract much attention because of the major role the mass media play in the contemporary society.… Read More

INFLUENCE OF HOME TELEVISION VIEWING ON ACADEMIC ACHIEVEMENT OF CHILDREN IN UPPER BASIC EDUCATION

Abstract The study investigated the influence of home television viewing on academic achievement of children in upper Basic Education Level in Kaduna State. The study established the influence of televisions viewing on the pupils’ language development and achievement in basic… Read More