PROBLEMS AND PROSPECTS OF LIVE BROADCAST OF TELEVISION PROGRAMMES (A CASE STUDY OF NTA CALABAR)

ABSTRACT   This study is titled problems and prospects of live broadcasting of television programmes. The Nigerian Television Authority Calabar was chosen as the case study, here the researcher aim at unveiling the numerous challenges associated with broadcasting on air… Read More

THE IMPACT OF CINEMA ON STUDENT READING HABIT

Abstract The study sought to assess the impact of cinema on student reading habits and the effects on their academic performance. Reading habit is the most effective way of developing reading skill among youth and it can improve their academic… Read More

THE IMPACT OF NEW COMMUNICATION TECHNOLOGY IN NIGERIA BROADCAST MEDIA

Abstract   This study examines the impact of monetary policy foreign trade in Nigeria. In doing this, chi-square statistics is used to analyse data for the study. The result of the analysis shows that monetary policy presented by money supply exerts… Read More

THE IMPACT OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF THE NIGERIAN YOUTHS

ABSTRACT This study probes the impact which TV. has on the cultural values of the Nigerian youths.   It specifically tackles the impact of western TV. programmes on Nigerian university students.  The research posits that the current trends in cultural behaviour… Read More

THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE]

ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical… Read More

THE IMPACT OF USING CELEBRITIES IN TELEVISION ADVERTISEMENT

ABSTRACT The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the… Read More

TV EDUCATIONAL PROGRAMMES AND COGNITIVE ABILITIES OF STUDENTS

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The use of television for promoting learning or as a supplement for classroom teaching continues to attract much attention because of the major role the mass media play in the contemporary society.… Read More

INFLUENCE OF HOME TELEVISION VIEWING ON ACADEMIC ACHIEVEMENT OF CHILDREN IN UPPER BASIC EDUCATION

Abstract The study investigated the influence of home television viewing on academic achievement of children in upper Basic Education Level in Kaduna State. The study established the influence of televisions viewing on the pupils’ language development and achievement in basic… Read More