THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION

The purpose of this study is to X-ray the  uses of  advertising in a corporate Organization  in its  areas of operation which mainly publics. But as  a result of  some constraints, this work has to be limited to the first Bank of Nigeria PLC only which is the case study.

Chapter  one contains a general discussion on background study of first  Bank of Nigeria PLC and Advertising.

The second chapter treats the literature reviews as it  relates  to  advertising and  corporate Organization .

Chapter three deals with the research  methodology and research design of the  study, the method used and techniques  of analyzing the questionnaires.

The data got from the research survey were analyzed and interpreted. Also, similar questionnaires were compared.

Finally, notes, the summary of findings, recommendations and conclusions, even bibliography made by the researchers are all in chapter five.

COVER PAGE I

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGEMENT V

ABSTRACT VII

INTRODUCTION

1.1 BACKGROUND  OF THE STUDY 1

1.2 STATEMENT OF RESEARCH PROBLEM 7

1.3 OBJECTIVE OF THE STUDY 8

1.4 SIGNIFICANCE OF THE STUDY 9

1.5 RESEARCH QUESTIONS 9

1.6 RESEARCH HYPOTHESIS 10

1.7 DEFINITION OF TERMS 12

1.8 ASSUMPTION 13

1.9 LIMITATIONS OF THE STUDY 15

LITERATURE   REVIEW 16

REFERENCES 30

3.1 RESEARCH   METHODOLOGY 31

3.2 RESEARCH  DESIGN 32

3.3 RESEARCH SAMPLE 33

3.4 MEASURING INSTRUMENT 35

3.5 DATA  COLLECTION 35

3.6 DATA ANALYSIS 36

4.1 PRESENTATION AND ANALYSIS 37

4.2 TEST OF HYPOTHESIS 44

5.1 NOTES 51

5.2 SUMMARY OF FINDINGS 58

5.3 CONCLUSIONS 59

5.4 RECOMMENDATIONS 60

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