INFLUENCE OF COOKING SHOWS IN EDUCATING WOMEN IN THEIR FOOD PREPARATION
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ABSTRACT
The study investigated the influence of cooking shows in educating women in their food preparation with a focus on Maggi Star Kitchen, Bon Appetit and Olowosibi shows. Uses and Gratifications Theory and Source Credibility Theory served as the study’s pillars. A questionnaire was utilized to gather responses from respondents in Lagos as part of a survey research approach. The technique of accidental sampling was used to pick the respondents. Frequency and percentage analyses of the data were performed using descriptive statistics. The majority of respondents, according to the findings, acknowledged that Maggi Star Kitchen had improved their meal preparation and cooking. Numerous participants expressed that they have gained new insights into certain aspects of food preparation from watching shows like Maggi Star Kitchen, Bon Appetit, and Olowosibi. However, the main obstacle that Lagosian women face when attempting to incorporate the show’s recipes into their everyday cooking is the city’s hectic lifestyle, lack of availability of certain ingredients, and income level. it was recommended that 24 hours private television station should be established to dwell only on cooking, food, menu and other related aspect alone rather than all-in-one channels we are having in Nigeria, good examples of such television stations are MasalaTV, ZaiqaTV, and ZaukTV. The Hum Network Limited (HNL) just like that of Pakistan because it is a human interest show.
CHAPTER ONE
INTRODUCTION
1.1 Background to the Study
A cooking show or cooking program is a type of television wherein food preparation is shown in a studio kitchen. Over the course of an episode, the show’s host, who is frequently a celebrity chef, usually makes one or more meals while guiding the viewer through the recipe’s inspiration, preparation, and cooking phases. Additionally, these programs frequently have an instructional element, with the host teaching the audience how to cook various dishes; yet, some of them like Chopped, Iron Chef, or Junior Masterchef are entertainment-focused competitions.
In a similar vein, Oyekanmi (2006:4) describes television as a media that combines sound and visual elements that are transmitted wirelessly from a station to a receiving device. Television’s inception is associated with scientific creation, i.e., individuals who were unaware of the medium’s social significance, including that of entertainment, education, and information.
A television is an electrical device that receives images and sounds to produce television programming that viewers can watch. On the other hand, television is regarded as the most potent and widely used medium for communication. It’s been stated that television has changed our reality. It affects people’s thoughts and modifies our perspectives on a variety of aspects of life, including politics, sports, culture, and cooking. An excellent illustration is the NTA television series “My Kitchen,” which aims to instruct and enlighten women about food and cooking in general.
Television, via informing, entertaining, and persuading, is unquestionably one of the engines that propels societal development for its continuity and realization. In any civilization, television is a potent instrument for social transformation.
Women, including adolescents, young adults and mothers, are primarily responsible for food preparation functions within the home environment. It is obvious that such programme “my Kitchen” attracted their attention than man because it enhances their cooking and food preparation skills. Also, mothers are the primary role models and teachers of cooking and food preparation skills across age and socioeconomic groups (SES), followed by school-based education.
Suhail, et. al. (2012) said television kitchen programme has increased knowledge about food and diversified menus. Housewives, who previously used to frown upon cooking, are now taking delight in mastering this art. The numerous food channels with their chefs and experts have become food gurus, transferring their skills conveniently to every person desiring to spruce up their dinner, diversifying dining tables with an assortment of food both local and international, and reforming eating habits along the way. It is against this backdrop that the research x-rays the extent which NTA Programme My Kitchen has impacted in educating women in Lagos in their food menu and preparation.
1.2 Statement of the Problem
The research examines the influence of NTA programme Maggi Star Kitchen” in educating women in Lagos on their food preparation. Epileptic power supply rocking Nigeria society has denied so many communities especially rural ones to have access to Maggi Star Kitchen. It is not clear whether women in Lagos watch Maggi Star Kitchen on NTA. Television been an audio-visual medium persuade people more than any other mass media. The high level of stress and poverty among Nigerian women particularly women Lagos did not influence them to change their menu since most of the foods prepare on the television are relatively expensive.
It is against this backdrop that the research investigates the extent which NTA Programme “Maggi Star Kitchen” have impacted in educating women in Lagos in their food preparation.
1.3 Objectives of the Study
- To find out the extent to which the Maggi Star Kitchen show has enhanced the cooking and food preparation of families in Lagos.
- To determine whether women are learning a new approach to some food preparation through Maggi Star Kitchen.
1.4 Research Questions
- To what extent has Maggi Star Kitchen programme enhanced cooking and food preparation among families in Lagos?
- Do women learn a new approach to some food preparation with Maggi Star Kitchen?
1.5 Scope of the study
The research which investigative the influence of NTA Programme “Maggi Star Kitchen” in educating women in their food preparations have been narrowed down in scope to the women in Lagos.
However, one hundred (100) respondents mainly women will be selected purposefully from Lagos metropolis due to the large number women population, time available for this work, inadequate fund, the nature and geographical structure of Lagos city and other considerable logistics. Despite the scope, the findings from the study will be generalized on all women in Lagos and Nigeria in general.
1.6 Significance of the study
This study, hopefully will help to identify the influence of “Maggi Star Kitchen” NTA programmes on the food menu and preparation of women in Lagos metropolis.
The result and findings will enhance NTA to improve on the lapses of the programmes to suit more women.
It will bring to the fore the effective and importance of television programmes in achieving the much-desired delicious and nutritious foods with less money.
It will also enable NTA stations to understand and appreciate its areas of weakness and strength with a view to improve on them so as to serve their coverage jurisdiction and nation better.
Findings of this research will serve as a good literature for both scholars and students of mass communication and others who might want to carry out similar or related research in the future.
Media houses will also learning the nature of programme that can enhance and capture the attention of women and how to schedule.
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