IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE

IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE                                                                  … Read More

THE ROLE OF PUBLIC RELATIONS IN ENHANCING CUSTOMER’S SATISFACTION

ABSTRACT  This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Thereafter the data collected were analyzed using chi… Read More

INFLUENCE OF PUBLIC RELATIONS ON CUSTOMERS’ SATISFACTION

HAPTER ONE INTRODUCTION 1.1     Background of the Study By definition, public relation is the practice of managing the spread of information between an individual or an organization such as a business, government agency or a non-profit organization and the public.… Read More