THE EFFECT OF BILLBOARD ADVERTISING IN PRODUCT PROMOTION

ABSTRACT The aim of this research work is to find out the Effects of Billboard Advertising on product promotion in Enugu metropolis.  To do this, we used survey research method to elicit the desired information from the sample produce. In… Read More

THE ROLE OF FEDERAL GOVERNMENT OF NIGERIA IN THE PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISE IN NIGERIA

Abstract This study is on the role of federal government of Nigeria in the promotion of small and medium scale enterprise in Nigeria. The total population for the study is 200 staff of Dangote group of company, Lagos state. The… Read More

INFLUENCE OF NTA – UYO PROGRAMME “ESA IBAN” ON IBIBIO CULTURAL PROMOTION

CHAPTER ONE INTRODUCTION 1.1 Background of the Study The term culture has been defined differently by different people. The different definitions attached to culture are based on the different in the orientation of people. According to Ekeh (1989) culture is… Read More