STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHARMACEUTICALS LIMITED IN ENUGU)

ABSTRACT The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The… Read More

THE CHALLENGE OF EVENT MANAGEMENT AS A NEW TREND IN THE HOSPITALITY INDUSTRY

Abstract It is pertinent to say that the objective of the study was to ascertain the challenges of event management as a new trend in the hospitality industry; but to aid the completion of the study the researcher set out… Read More