ORGANIZATIONAL CLIMATE AND EMPLOYEE MOTIVATION TOWARDS PRODUCTIVITY: A STUDY OF DAAR COMMUNICATIONS PLC ABUJA AND LAGOS STATIONS

ORGANIZATIONAL CLIMATE AND EMPLOYEE MOTIVATION TOWARDS PRODUCTIVITY Account Details   ABSTRACT This study concerns the organizational climate and how employees are motivated towards productivity. It was a study of Daar Communications Plc. Abuja And Lagos stations. The survey method was… Read More

MARKETING RESEARCH AND PROFITABILITY OF NASCO COMPANY JOS

Abstract The study on marketing and profitability of Nasco Company Jos was carried out to examine the impact of marketing research on profitability. Marketing research is an indispensable part of marketing activity for manufacturing companies in Nigeria. However, commitment to… Read More

THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES ENUGU METROPOLIS

Abstract This study is intended to find out the impact of Advertising on the Marketing of hotel services in Enugu metropolis. This include investigation whether Advertisement helps hotels in creation of public image also to know whether advertising is necessary… Read More

PROBLEMS AND PROSPECT OF POULTRY MEAT MARKETING AND PRODUCTION

Abstract The poultry industry serves as employment and a source of income to many people but for a long time, marketing has not been critically considered by most industry players as important aspect of the poultry business. All attention is… Read More

ECONOMIC ANALYSIS OF POULTRY MEAT MARKETING IN PORT-HARCOURT CITY OF RIVERS STATE

Abstract This study was aimed at analyzing the profitability of poultry meat marketing and the constraints limiting their operations in Port-Harcourt, Rivers State. The poultry farm business has emerged as the most commercialized and fastest expanding segment in the animal… Read More

IMPACT OF PUBLIC RELATION ON MARKETING OF BANKING SERVICE IN ENUGU METROPOLIES (A CASE STUDY OF ZENIT BANK PLC

TABLE OF CONTENTS Title –       –       —     –       –       –       –       –       –       –       –       -i Approval –        –       –       –       –       –       –       –       –       –       –       -ii Dedication –     –       –       –       –       –       –       –       –       –      … Read More

THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING

ABSTRACT   The purpose of this study was to examine the impact of marketing research on decision making, marketing research is one of important factors that affect the decision making of any establishment. Some literature, effects of various marketing research… Read More

ANALYSIS OF YOGHURT AND CHEESE PROCESSING AND MARKETING

ABSTRACT This study examines the efficiency and profitability of dairy products processing and marketing in Kwara state, Nigeria. The specific objective was to examine the efficiency of dairy product processing and marketing in terms of cost and return, marketing margin,… Read More

ECONOMIC ANALYSIS OF PROCESSING AND MARKETING OF CASHEW PRODUCTS

CHAPTER ONE INTRODUCTION 1.1  BACKGROUND OF THE STUDY Cashew, known as Anacardium occidental is a native of Brazil and was introduced to Mozambique and then India in the sixteenth century by the Portuguese, as a means of controlling coastal erosion. It was spread… Read More